Your business is only viable if your customers can find you. Everyone knows they need "SEO," but the very definition of SEO is constantly changing. We take a holistic approach to your online presence, making sure that every aspect is configured and monitored to make the greatest impact.
First and foremost, we set up and run Google Analytics and other monitoring services on all content. As soon as this data comes in, we draw correlations about the reach of your website and social media, and make changes to all online platforms (website, social media, ect), based on those findings. We keep you in the loop about all of our findings, so we can move forward together.
Using this data, we will formulate a set of specific, actionable things that you can do immediately and as part of a long term strategy. This long term process uses effective feedback loops to find the best use of your and our time. This information shows us what content actually works and is useful, and what content creation is not a good use of your time. You’ll get a better idea of what you should pay us to do to use your resources efficiently.
We put together a secure online dashboard that you can go to, where we collect and show all the different data that we have, including statistics from followers, links, and traffic. This dashboard is easy to use and understand, so you can get a picture of just how your online presence is working together.
Basic Web Optimization
There are some things that we don’t need analytics to tell us are important for SEO. These website optimization services are absolutely necessary to get the best rankings, and we can get started on them right away! There are five key areas that can be enhanced: conversions, search, performance, loading speed, and mobile optimization. We clean up how these existing elements are working together.
In order to make content marketing effective, we deploy and measure content towards the impact it has on actual customer conversion. We want to make sure all of the content marketing is increasing rankings for customers who are convertible, and not impacting non-convertible customers. By us monitoring analytics all the way through conversions, we see what is working for you and what is working against you, so you reach the right people, and you don’t waste advertising money on reaching the wrong ones.